What Will We Create?
There are classes in which students listen. Or take notes. Or memorize information. Not this class. In this class we create. We invent. We make stuff. Join us for the journey this semester. It’s...
View ArticleThe Big Idea: Wanted Dead or Alive
View as slideshow “You will never win fame and fortune unless you invent big ideas. It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising...
View ArticleIBM’s Smarter Planet: A belief, a purpose, a behavior, and an advertising...
Thought this might be helpful for students working on the Boston Innovation assignment as it frames a comprehensive marketing program — position, idea, launch, advertising, content, experience and...
View ArticleBen Malbon brings Google magic to BU COM
View as slideshow Doers Makers Innovators is intended to expose students to some of the most respected change agents in advertising and media — people who are hacking the system, embracing new ways of...
View ArticleWe wrote a book in three hours. Seriously.
Well this was the most ambitious thing we’ve done this year. Inspired by Tim Leake and Hyper Island, I had my 24 CM527 students conceive, write, design, edit, format and produce an original book in...
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